What compelled you to pursue experiential design?
Pursuing experiential design happened accidentally. It started when I put on an event with my best friend, Praise, a few years ago. I discovered how much I love working with my hands and unleashing my creative skills. Since then, I’ve been asked to design immersive experiences for events and I realized how much I love it.
What's your mission and how does connecting people outside of the digital world help you achieve it?
When I think about my mission, it is to bring people together by celebrating the beauty of art and culture through design and creativity.
From ideation to execution, what is your creative process like?
Before designing, I start by thinking about my end goals and what message I want to deliver. I then look through what had inspired me in the past through my Pinterest boards. Sometimes even photography or color stories will spark something in me, and I will hold onto that feeling in that piece and translate it into my designs. It’s like translating that same feeling into a different media.
Where do you look for inspiration? And what do you do to break out of a creative slump?
My background is in fashion, so a lot of my inspirations come from the fashion world. Sometimes I’ll spot beautiful patterns and color combinations from fashion week and it will spark an idea for my experiential designs. I also look to interior decor as references. I constantly look at what’s happening in art, design and fashion and innovative marketing ideas from other brands. Experiential design is such a new field with a lot of potential for me to grow and develop.
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